ISU

  Core Purpose     “Creating a Beautiful Future That Enriches Lives with Abundance and Convenience”

Trust

Honesty &
Responsibility

Challenge

Higher &
Faster

Empathy

Understand Together &
Grow Together

Trust

[Agreements]

We act with integrity and honesty. We demonstrate mutual respect and responsibility. We communicate transparently.

• Stay OpenAlways speak the truth and facts; be transparent; share information to remove information asymmetry.
• Drive Your ResultDo not limit yourself to your assigned tasks; take full responsibility for the outcome within the broader context.
• Listen & RespectRespect your colleagues for who they are; embrace each person’s differences.

Challenge

[Agreements]

We do not rest on our laurels; we are never afraid to take on challenges. We learn from our failures and quickly learn from our mistakes. We prove ourselves through better results.

• Challenge AssumptionsDo not settle for the status quo; face challenges; learn from every failure.
• Act FirstDo not just think about problems–take action first. Take initiative to find solutions instead of waiting for them to be resolved.
• Raise the BarDo not just meet expectations. Raise the bar and drive better results proactively.

Empathy

[Agreements]

We work together. We respect all stakeholders. We collaborate flexibly, understand each other, and grow together.

• Understand Your PeopleUnderstand the expectations of both your customers and your colleagues; deliver on their needs.
• Grow TogetherFocus on shared goals rather than individual approaches; adapt flexibly, collaborate, and achieve results together.
• Commit YourselfMove beyond simply following instructions. Take an active role in your work—you and the company will grow together.