In 2003, ISU Group established the Group business principles.
Our vision consists of core objectives, core values, and principles of behavior.
“Create beautiful future with abundance and convenience”
Sincerity
Whole hearted efforts towards persons and tasks
Seek for World Best
No.1 in quality
Customer Satisfaction
Customer value creation
Sincerity
We show respect for every individual’s character.
We understand that individuals' abilities must be developed continuously, and both the relevant individual and the corporate entity are responsible for such development of abilities.
We deem our work very valuable and believe that, through the work, individuals achieve personal growths and the company accomplish its purposes.
We exert our best efforts in performing work and continue to take responsibility until we successfully complete the relevant work.
We value facts and data as being important and perform our work with honesty and an unambiguous attitude.
Seek for World Best
We believe that there cannot be a perfect end in improving work process.
We clearly recognize the difference between our performance level and the world best level and, in order to overcome such difference and to become a world best, we make endless efforts.
We set up bold and ambitious goals and push forward aggressively and expeditiously to accomplish such goals without failure.
We accept both our success and failure as valuable asset and let that be a lesson.
Customer Satisfaction
We clearly understand who our current and future clients are and know our customers’ current and future expectation.
We believe that our customers understand well that we sincerely respect our customers.
We provide products and services of higher value than our competitors.
We regard our relationship with customers as very valuable asset and make great efforts to develop such relationship through long-term plan.
Sincerity
We show respect for every individual’s character.
We understand that individuals' abilities must be developed continuously, and both the relevant individual and the corporate entity are responsible for such development of abilities.
We deem our work very valuable and believe that, through the work, individuals achieve personal growths and the company accomplish its purposes.
We exert our best efforts in performing work and continue to take responsibility until we successfully complete the relevant work.
We value facts and data as being important and perform our work with honesty and an unambiguous attitude.
Seek for World Best
We believe that there cannot be a perfect end in improving work process.
We clearly recognize the difference between our performance level and the world best level and, in order to overcome such difference and to become a world best, we make endless efforts.
We set up bold and ambitious goals and push forward aggressively and expeditiously to accomplish such goals without failure.
We accept both our success and failure as valuable asset and let that be a lesson.
Cuatomer Satisfaction
We clearly understand who our current and future clients are and know our customers’ current and future expectation.
We believe that our customers understand well that we sincerely respect our customers.
We provide products and services of higher value than our competitors.
We regard our relationship with customers as very valuable asset and make great efforts to develop such relationship through long-term plan.