CI
Expression of Porgressiveness, Creativeness, Friendliness and Confidence.
Symbol Mark
Solid watermark in ISU Blue color of young, flexible and reliable impressions and square element in ISU Green color of modern technology and environment symbolize the innovation and pride of Isu Group respectively, and the progressive diagonal formation rather than solid and stereotyped image expresses the will of Isu Group to go toward the future and grow into a global company.
Symbol Grid System
Since the symbol is a crucial visual element that represents ISU Group, it requires strict management and control to create an image for the group and upgrade its reliability. One who wants to recycle the elements of the symbol should basically use the specific document.
Affliate Signature
A signature is based on a combination of two elements, symbol and logo type. The signature plays a key role in informing the ISU Group affiliates at home and abroad. Therefore, careful attention should be paid to its use and management. To use a horizontally combined signature, it is possible to utilize the small horizontal combination size in the following cases: the size of an affiliate’s Korean logo type is too big; the width is too narrow; or the area is too small.
No signature can be arbitrarily modified when applied; therefore, its modifications and additional developments are only allowed by asking the ISU brand management team.
Clear Space
To ensure independence from other surrounding elements and keep the unique identity of ISU Group, certain room is required. No other characters or graphic elements are allowed in the margins that encircle the symbol and the signature, and so, securing maximum possible space is recommended. For combination of Romanized signature, refer to the minimum space requirements for combination of Korean signature.
Colour System
ISU Colour System is divided into main colors and supporting colors. ISU Blue and ISU Green used for the symbol are called main colors, while ISU Gold and Silver used for special situations and ISU Gray used for the background are called supporting colors.
Be careful as brightness and contrast may vary according to the medium such as printing or image.
Spot print ISU color as the standard, and accurately use the closest color to the specified color when printing in 4 or 3 colors.
Graphic Motif Guide
There are four graphic motifs with different colors and shapes which can be used aptly in various situations. The versions of design for different items provided in the manual may be applied, and Type C and Type D can accommodate all the cases involving smaller width or smaller or larger area. Care is required to consider the size of applied medium and the thickness and area of a motif in using motifs.
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